I'M
PATRICK
SILVERTHORN
MARKETING CREATIVE LEADER & GRAPHIC DESIGNER
With more than 15 years of experience leading creative initiatives across marketing and design, I bring a strategic approach to building brands, guiding creative direction, and delivering impactful visual communications. I thrive at the intersection of creativity and business objectives, helping organizations transform ideas into compelling brand experiences that drive engagement and results.
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I believe great marketing begins with great storytelling. Every brand has a unique story to tell, and my passion lies in shaping that narrative, inspiring creative teams, and developing campaigns that connect with audiences in meaningful ways.
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To learn more about my leadership experience, creative accomplishments, and portfolio of work, please download my résumé using the link below.
01 eXPERTISE
SKILLS & PROFICIENCIES
CREATING COHESIVE BRANDS ACROSS EVERY TOUCHPOINT
TEAM LEADERSHIP
AI TOOL PROFICIENCY
BRAND DEVELOPMENT
MARKETING STRATEGY
CRM & EMAIL JOURNEYS
ART DIRECTION
PPC ADVERTISING
WEB DESIGN/UX
VISUAL STORYTELLING
SEO PROFICIENCY
STUDIO PHOTOGRAPHY
WEB TOOLS / WORDPRESS
EXPERENCIAL BRANDING
VIBE CODING
02 DESIGN PORTFOLIO
PAST PROJECTS. SEE MORE >
03 Experience
2023 - CURRENT
Time to Get Real-Estate
Senior Graphic Designer - Friedman Real Estate Transitioning from B2C into commercial real estate B2B marketing was a true shift in mindset. At Friedman Real Estate, I learned firsthand the unique challenges of B2B marketing, longer sales cycles, relationship-driven messaging, and the need for clarity over hype.
During my time here, I led and supported the launch of four new companies from the ground up, helping shape their visual identities and grow them into successful, recognizable brands within the organization. This role also deepened my connection to Detroit, giving me the opportunity to collaborate with Bedrock Detroit and gain hands-on exposure to many of the city’s iconic downtown properties.
2021-2023
Life Changing Experiences
Senior Graphic Designer - Total Life Changes
Finding a company hiring designers during the uncertainty of COVID-19 was a challenge, but the wellness and supplement industry proved to be one of the few sectors that continued to grow. At Total Life Changes, I was responsible for producing a wide range of consumer-facing marketing materials across web, social media, and print.
My work supported both corporate headquarters and a global network of product distributors, with assets created and adapted for international markets in multiple languages. This role sharpened my ability to work quickly while maintaining brand consistency across a large and diverse audience.
2019-2021
May I Axe? What's a Pandemic?
Senior Graphic Designer / Marketing Coordinator - The HUB Stadium
Producing content around masks and six-foot distancing was never something I expected to take on in my marketing career. Beyond designing COVID-related signage, I was responsible for creating all customer-facing assets for both the restaurant and axe throwing entertainment sides of the business.
The fast-paced nature of the industry was further intensified by frequent menu updates and weekly special event changes. Customer acquisition relied heavily on email marketing and social media advertising, requiring quick turnarounds and adaptable creative strategies.
2014-2019
JUMP! JUMP! Jump Around!
Senior Graphic Designer / Marketing Coordinator - AirTime Trampoline Parks
My first meaningful experience with marketing strategy and coordination came at AirTime. I had the opportunity to design not only within a fast-paced, high-energy environment, but also for the broader marketing campaigns that shaped the brand’s early identity.
I helped establish the visual look for a company that had not yet gained traction, and watched it grow into a franchise with six locations. This experience gave me an early understanding of how thoughtful design and cohesive strategy can directly support brand growth.
2012-CURRENT
Home Free!
Freelance Graphic Designer
Since first gaining access to Photoshop, I have worked as a freelance designer on a wide range of projects, often serving clients with unique and highly specific needs. My freelance work has included partnerships with the City of Fraser, local school boards, restaurants, print shops, funeral homes, and small businesses throughout the community.
This early freelance experience allowed me to work directly with clients, manage diverse creative requests, and adapt my design approach to many different industries and audiences.
CONTACT
If you have any questions, or would like to have a conversation, kindly get in touch with me. Feel free to text or phone at any time!
I'm eager to speak with you.
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PatrickSilverthorn@rocketmail.com
Tel: 586-871-9422
